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Executive Creative Director
Executive Creative Director
Sep 2023-Jun 2025
KALSHI — YOU CAN TRADE ON THAT
Kalshi is a “Prediction Market for Trading the Future”. You can legally trade on things like: the Rotten Tomatoes score for an upcoming movie; the weather; the price of bitcoin by the end of the year, and yes, politics.
For a relatively unknown brand and product, we wanted to keep the message extremely simple: You can trade on that.
Concept: a regular guy walks into a gas station at night and interacts with a potentially mythical woman behind the counter. The clerk seems like she knows something we don’t.
We got to work with director Gary Freedman and learned a lot about casting and getting the best performances out of the actors. And DP Lachlan Milne (Minari, Stranger Things) taught us about lighting, composition and rigging just about anything.
BELLA — FITS ANYWHERE. EVEN THERE.
A brand campaign that takes Bella’s space-saving kitchenware on an epic adventure.
Bella came to us to help them launch their space-saving kitchenware line. A world awash with bland, minimal, Pinterest-style kitchens, the kitchenware category has forgotten how to have fun. But Bella’s space-saving designs gave them permission as a brand to show up in spaces where kitchenware has never gone before. Turns out, Bella fits anywhere. Even there.
We got to work with Argentinian director Maca Rubio who gave us a master class in framing, art direction and set design. All sets were built on location in Buenos Aires.
Other clients include: Google, Meta, Nike, Spotify, Hinge, Zillow, Hasbro, WeTransfer.