MICHAEL KUSHNER’S PORTFOLIO
03 Agency Work
Art Director @ DDB NY 2012-2014
Creative Director @ GREY NY 2014-2015
Art Director @ DDB NY 2012-2014
Creative Director @ GREY NY 2014-2015
Jun 2012-Dec 2015
CLIENT: VOLVO
AGENCY: GREY NEW YORK
For the Super Bowl in 2014, Volvo asked us to come up with a campaign that broke through the noise of all the other car commercials on the biggest advertising day of the year. There were only two problems: we had to do it with no budget, and we had to do it by way of social media. The solution: use the millions of dollars of the other car companies to promote Volvo.
Recognition:
Cannes Grand Prix - Direct
Cannes Gold Lion - Direct
Cannes Gold Lion - PR
Cannes Silver Lion - PR
Cannes Silver Lion - Cyber
Cannes Silver Lion - Promo
Cannes Silver Lion - Promo
Cannes 6X Shortlist
One Show Gold Pencil - Digital/Social Media & Viral Marketing
One Show 3X shortlist
D&AD Graphite Pencil - Integrated & Innovative Media
D&AD 3X shortlist
AGENCY: GREY NEW YORK
For the Super Bowl in 2014, Volvo asked us to come up with a campaign that broke through the noise of all the other car commercials on the biggest advertising day of the year. There were only two problems: we had to do it with no budget, and we had to do it by way of social media. The solution: use the millions of dollars of the other car companies to promote Volvo.
Recognition:
Cannes Grand Prix - Direct
Cannes Gold Lion - Direct
Cannes Gold Lion - PR
Cannes Silver Lion - PR
Cannes Silver Lion - Cyber
Cannes Silver Lion - Promo
Cannes Silver Lion - Promo
Cannes 6X Shortlist
One Show Gold Pencil - Digital/Social Media & Viral Marketing
One Show 3X shortlist
D&AD Graphite Pencil - Integrated & Innovative Media
D&AD 3X shortlist
Other clients include The Whitney Museum, The NFL, NY Lottery, Reebok, Little Ceasars.